#goodcontent
I find the world of social media platforms, digital marketing and the like difficult to like. As soon as you figure out something it changes and the preferences of AI algorithms and logarithms or whatever-ithms is frustrating. Hats off to those of you in this space Jordan, Feross, Todd and others but man, is it exhausting for those of us who are just trying to use the tools, not be the experts. Some platforms love videos, some don't. Content should be at least this long, but not that long and don't forget to use this number of hashtags and tag these contacts in your post. You can go viral if you do this, catch the number of views between this number and that number or if you post at this time or that. Ick.
Good content is good content. Interesting, informative, thought-provoking content. Where's the platform that promotes that? No tricks, hidden secrets or behind-the-scenes formulas, just recognizes and promotes quality content. I don't care if it's in a narrative or a video, I care about the CONTENT. Here are some ways I've found to workaround some limitations, at least on LinkedIn:
I search for good content. I have certain people I follow, read, watch and listen to. They won't necessarily pop up in my news feed but I can find them when I go searching. I read through their posts and articles and find some great stuff. I like it and occasionally share it.
I sift through groups. This is where subject matter experts are a'plenty and interesting content abounds. I'll see amazing articles with three likes and I feel like I've found a hidden treasure. There are groups for just about everything so I can always find information I'm searching for and can join in the conversation.
I avoid click-bait. I don't click on the sensational headline and I look at the source before reading articles. I don't know how the mystery of news feeds work but it seems that the quality of content populating in my feed has gone up since I started being more proactive and strategic in seeking it out.
I am thankful for the platforms that connect us. My search for quality content is a battle worthy of the fight so here's to the continued quest for quality content discovery.
-Mindy Muller, CFRE, President/CEO of CDP
#work #ai #digitalmarketing #socialmedia #people #linkedin #quality #video #content #like #algorithms
