Stewardship

Most philanthropists want to know that nonprofits will be good stewards of their funds. It can be tricky for grantors, donors and givers to see through the perception of what is presented and know with certainty that good is being accomplished through their financial investment. It's our primary job as nonprofit practitioners to give them that assurance. Consider these three key principles:

1. Be a good investment. Spend wisely. Do what you say you will do. Don't fake it or present a picture of what isn't true. Don't exaggerate or misrepresent what you do or the impact you have.

2. Tell your story authentically, well and often. Focus on stories of impact and the outcomes you are achieving. Hit the head and the heart. Investors give to organizations they know about. It's your job to tell your organization's story to audiences new and old and to cultivate relationships with those who support your work.

3. Ask for what you need. Give others an opportunity to come alongside you. Don't assume they know what you need.

Some do the work. Some invest in the work. Nonprofits provide opportunity to make a difference in the lives of others -- both those who use your services and those who support your services. Thank you, nonprofit professional, for being the hands and feet of service and for giving opportunity for others to join in the effort. Now go tell, ask, and steward well.

-Mindy Muller, CFRE, President/CEO of CDP

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